This privacy policy explains how AcumEQ Ltd collects, uses, and protects your personal information when you visit this website or get in touch with us.

AcumEQ Ltd is committed to protecting your privacy and handling your personal data responsibly and in line with UK data protection law.

Who we are

AcumEQ Ltd is a commercial strategy consultancy and a private limited company registered in England and Wales under company number 16170613. For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), AcumEQ Ltd is the data controller responsible for your personal data.

If you have any questions about this policy or how your data is handled, you can contact us at:

What information we collect

We only collect information that we need in order to respond to you and provide our services. This may include:

  • Contact details such as your name, email address, telephone number, and company name.
  • Booking information you provide when you schedule a call through our online booking tool.
  • The content of any messages or enquiries you send us by email, phone, or social media.
  • Limited technical information, such as your IP address and browser type, collected automatically when you visit the website.

How we use your information

We use your personal information to:

  • Respond to your enquiries and arrange and conduct calls or meetings.
  • Provide, and where relevant invoice for, our services.
  • Maintain records of our communications and business relationship.
  • Comply with our legal and regulatory obligations.

Our legal basis for processing

Under the UK GDPR, we rely on the following legal bases for processing your personal data:

  • Legitimate interests — to respond to enquiries and manage our business relationship with you.
  • Consent — where you have actively chosen to contact us or book a call.
  • Contract — where processing is necessary to provide services you have requested.
  • Legal obligation — where we are required to retain information, for example for tax purposes.

Sharing your information

We do not sell your personal information. We may share it with trusted third-party service providers who help us run our business, including:

  • Our scheduling provider (Calendly) when you book a call.
  • Our email, hosting, and IT providers.
  • Professional advisers and HMRC where required by law.

These providers only process your data on our instructions and are required to keep it secure.

International transfers

Some of our service providers may store or process data outside the UK. Where this happens, we take steps to ensure your data is protected by appropriate safeguards, such as the UK International Data Transfer Agreement or equivalent measures recognised under UK data protection law.

Cookies and web fonts

This website uses a minimal set of cookies and third-party resources. Fonts are loaded from Google Fonts, and our booking tool may set cookies when you interact with it. These third parties may receive your IP address as part of delivering their service. You can control or block cookies through your browser settings.

How long we keep your data

We keep your personal information only for as long as necessary for the purposes set out in this policy, or to meet legal, accounting, or reporting requirements. Enquiry and client records are typically retained for up to six years after our last contact, in line with standard UK business practice.

Your rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.
  • Ask us to correct inaccurate or incomplete data.
  • Ask us to delete your data in certain circumstances.
  • Restrict or object to how we process your data.
  • Request a copy of your data in a portable format.
  • Withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, please contact us at mark@acumeq.com. We will respond within one month.

How we protect your data

We take appropriate technical and organisational measures to keep your personal information secure and to prevent unauthorised access, loss, or misuse.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised date below.

How to contact us or complain

If you have any concerns about how we handle your personal data, please contact us first at mark@acumeq.com so we can try to resolve them.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.

Last updated: 16 June 2026.